Market Statement
Lilith is a hair and body care luxury brand that sells customised products that are crafted to cater to specific needs of the consumer.
Strategy Statement
The packaging for the brand is inspired by Lilith and her creations. Its look is sophisticated and minimal to appeal to the higher earning group as it fits their taste and likes.
With a major use of matte black, the packaging will have slight use of accent colour to highlightthe brand and product details.
With a major use of matte black, the packaging will have slight use of accent colour to highlightthe brand and product details.
